Sri Lanka Shines at FITUR 2025: A Global Spotlight on Tourism Excellence

Sri Lanka’s Strong Presence at FITUR 2025 Showcases Diverse Offerings and Reinforces Position as a Premier Travel Destination

Sri Lanka made an impactful appearance at FITUR 2025, one of the world’s largest and most influential travel trade fairs, held in Madrid. With a delegation of 28 companies, the island nation captivated a record-breaking 255,000 attendees, positioning itself as a top global tourism destination.

The event provided an invaluable platform for Sri Lanka to forge new connections, enhance existing partnerships, and showcase its unique tourism offerings to an international audience. From its pristine beaches to rich cultural heritage, Sri Lanka’s tourism industry continues to thrive and grow.

In addition to the exhibition, Sri Lanka Tourism took part in the prestigious UN Tourism Committee Meeting on Tourism Competitiveness. The country proudly holds the role of Vice Chair in this influential forum, reaffirming its commitment to enhancing global tourism standards.

As the tourism sector rebounds worldwide, Sri Lanka remains focused on leveraging platforms like FITUR to promote high-value tourism, attract international travelers, and solidify its status as a must-visit destination. With a strong presence at FITUR 2025, Sri Lanka is set to captivate the world and further elevate its tourism profile.